IIJW 2013 Collection By Design Jewelry Birdhichand Ghanshyamdas Jewellers

Lara Dutta Walked for Birdhichand Ghanshyamdas Jewellers.Lara Dutta Looked Beautiful in Blue Gown and Jwels By Birdhichand Ghanshyamdas Jwellars.

 The grandeur of Rajasthan’s famous Amer Fort reflects in a new jewellery line unveiled at the India International Jewellery Week (IIJW) here. The line, titled “Amer – Art Reincarnated”, was launched by Birdhichand Ghanshyamdas Jewellers Friday. 

The designs were meant to represent the beauty and tradition of the state, and hence, exuded royal fashion. “The collection is a reincarnation of Amer Fort. It’s all about fashion, architecture and royalty,” said Yash Agarwal, creative director, Birdhichand Ghanshyamdas Jewellers.